Stefanie Zambelli

Brand Marketing Leader

Passionate about growing teams and building global brands. 2023 Top Women in Marketing Award Honoree. 2023 Dine Brands Change Maker.

16+ years of experience in global brand marketing planning and promotional campaign development, brand positioning, market entry, creating of strategic partnerships and entrepreneurial ventures. I am a curious self-starter with integrity, drive and ambitions to make an impact. I’m proud of my abilities to influence and to build relationships, and I’m comfortable wearing different hats, challenging the Status Quo and overcoming obstacles. My entrepreneurial spirit and passion for branding allowed me to influence the growth of beloved multinational brands and reach millions of consumers.

My international background from living and working in six different countries across three continents strengthened my abilities as a global marketer and allowed me to gain indispensable cultural and interpersonal skills that made me agile to an ever-changing environment.

I would love to help you grow your business and here are a few key highlights from my experience:

Marketing Campaigns

Leading strategic development of marketing plans through promotional campaigns and local activations that drive traffic, build check or focus on brand awareness through value or innovation.

Partnerships

Bringing innovative Brand Partnerships to life that are culturally relevant, unique and fit the brand. Recent partnerships include integrations with Paramount Pictures, Walt Disney/Lucas Film, Fandango, the NFL, Cinnabon and Pepsi.

Integrated Creative

Owning campaign briefs to develop brand storytelling moments and integrated creative across different channels (print, digital, tv/video). Ensuring creative is on brand, delivers the message to the target consumer and fits the channel.

Product Development

Entrepreneurial venture to launch a sustainable lifestyle clothing line that includes t-shirts, hoodies, sweatshirts, pants, caps and scarves. Owning product development, production, licensing, creative, branding and distribution.

Market Entry

Supporting Fortune 500 brands in successfully entering new international and domestic markets with a strategic marketing plan, conducting market research, competitive analysis and identifying customer segments.

Store Launch

Spearheaded the concept, opening and operations of a new multi-brand retail store to promote official South Tyrolean merchandising. Learn more.

Business Analysis

Proven success in defining KPI’s and analyzing performance, category mix and profitability by engineering offerings and prices accordingly.

Business Efficiencies

Challenging the status quo, by streamlining business processes and finding more efficient ways of collaborating across teams.

Industry Engagement

I’m passionate about my work and have been fortunate to be recognized by PR Daily with the Ragan’s 2023 Top Women in Marketing Award and the 2023 WFF Change Maker Recognition. Other industry engagements include Board and Committee roles with SKAL and Visit Orlando.